Post by account_disabled on Mar 14, 2024 4:36:54 GMT
Mobile Voice Search is the protagonist of the Mission Impeccable campaign How to transform a normal advertising campaign for a clothing brand into a real cinematic spy film, which uses mobile voice search as a business tool. We are talking about the Ted Baker campaign , the well-known London clothing brand that falls into the British luxury clothing retail category. To launch the new autumn/winter 2016 collection, the brand decided to focus heavily on a shoppable video as the focal point of its campaign. mobile voice search as a business tool.
This is something that goes much further than a normal Find Your Phone Number moving catalogue. The video is a cinematic homage to spy films, and the title Mission Impeccable is proof of this. This was created by production company Crown & Owls with inspiration from Guy Ritchie. Let's find out why this campaign is fully part of the use of mobile voice search as a business tool. How Ted Baker used mobile voice search Basically, the brand tried to use espionage as a story to tell, at the basis of its marketing campaign, which was as interactive as possible and which was already the beginning of the customer journey, even before entering the store itself: the windows of the brand's stores were used as a tool that allowed customers to become an integral part of the story itself.
In fact, singular coded messages began to appear on the shop windows of stores which passers-by were invited to decode using the Google Search app on their mobile phones. Anyone who carried out this action was directly redirected to a specific site, linked to the particular code where the passer-by could win prizes, obviously linked to the brand. Accept Advertisement cookies to view the content. The video introducing consumers to this particular spy game was uploaded to YouTube in order to reach the highest possible audience. In his YouTube activity he aimed to reach an audience of people aged between 25 and 44 and to create enthusiasm in them around the campaign. Ted Baker's goal was also to generate traffic and increase sales on its online store.
This is something that goes much further than a normal Find Your Phone Number moving catalogue. The video is a cinematic homage to spy films, and the title Mission Impeccable is proof of this. This was created by production company Crown & Owls with inspiration from Guy Ritchie. Let's find out why this campaign is fully part of the use of mobile voice search as a business tool. How Ted Baker used mobile voice search Basically, the brand tried to use espionage as a story to tell, at the basis of its marketing campaign, which was as interactive as possible and which was already the beginning of the customer journey, even before entering the store itself: the windows of the brand's stores were used as a tool that allowed customers to become an integral part of the story itself.
In fact, singular coded messages began to appear on the shop windows of stores which passers-by were invited to decode using the Google Search app on their mobile phones. Anyone who carried out this action was directly redirected to a specific site, linked to the particular code where the passer-by could win prizes, obviously linked to the brand. Accept Advertisement cookies to view the content. The video introducing consumers to this particular spy game was uploaded to YouTube in order to reach the highest possible audience. In his YouTube activity he aimed to reach an audience of people aged between 25 and 44 and to create enthusiasm in them around the campaign. Ted Baker's goal was also to generate traffic and increase sales on its online store.