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Post by kmstfatema on Mar 10, 2024 4:20:09 GMT
Buyer Personas: ROI, targeting and alignment to create effective marketing strategies Who or what are buyer personas? Buyer personas are imaginary figures (archetypes) developed to identify the main characteristics of ideal customers. This means taking into account: Demographic information : age, geographic location and income Psychographic (and ethnographic) information: interests, behaviors, goals, purchasing reasons and fears Having an in-depth knowledge of your buyer personas is essential to create an effective marketing strategy, to create and improve products, to manage sales negotiations and for any other activity related to managing the relationship with the customer . However, a fundamental difference between Germany Telegram Number Data market segments, cohort data and person data is the origin of the data: Qualitative feedback . Composable through customer interviews, focus groups and ethnographic research Quantitative research . Where web data and market segmentation tools, multiple choice surveys or other internal company data are used The course "Buyer Personas: ROI, targeting and alignment to create effective marketing strategies" will be held on 29 and 31 May in. Ancona and the main themes of the course will be: How to create buyer personas The tools and tools useful for creating buyer personas Best practices for creating buyer personas The correlation between the creation of buyer personas and the company action plan with respect to each individual marketing activity: email marketing, social media marketing, content marketing, paid advertising The benefits of buyer personas compared to social selling activities.
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